Mood Board for: My Target Audicence

 

 

This is the type of audience that I will be aiming to. From a recent survey I did the top results came in as out of 15 people asked:

 

Are you Male or Female?

Male: 40%

Female:60%

 

 

What type of features would you look for to be in a culture magazine?

Music - 86.7%

Fashion - 46.7%

Art - 60.0%

Photography - 60.0%

Politics - 33.3%

Interiors - 26.7%

Other - 13.3%

 

 

 

What are your interests and hobbies?

 

(the top ones came out as...)

 

- Music

 

- Art

 

- Photography

 

- Sport

 

- Fashion



 

How much would you be willing to spend on a culture magazine?

 

£1-£1.50 - 13.3%

£2-£2.50 - 20.0%

£3-£3.50 - 20.0%

£4-£4.50 - 26.7%

£5-£5.50 - 13.3%

£6+ - 6.7%

 

How often would you like the magazine to be published?

Daily - 6.7%

Weekly - 26.7%

Fortnightly - 26.7%

Monthly - 33.3%

Twice a year - 0.0%

Once a year - 6.7%

What music genres do you like to listen to? The top one was ... - Indie   (along side with lots of other obscure genres)  

Would the cover model impact you to buy the magazine?

Yes - 86.7%

No - 13.3%

 

Is there anyone in the public eye in whom you aspire or look up to? 

The top one was and this was voted by a total of 2 people...

- Yannis Philippakis

 

For the front cover, what type of layout would appeal to you most?

One cover image, minimal text - 53.3%

One cover image, lots of text - 13.3%

One cover image, a few thumbnail images and text - 33.3%

Around this I tried to incorporate Politics, Fashion, Art, Photography into my mood board. I also had an area (Camden Locks) where my target audience may live or like to visit and I could imagine them most probably being a smoker and like to but coffee from starbucks. I also added Vice and i-D magazine into my mood board as these are the type of magazine that my target audience are most likely to read.