B. Evaluation: Forms and Conventions,

QUESTION 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

 For my masthead I decided to shorten it down as I was using I-D Magazine almost as my template, but also while researching many other magazines I also saw that for my type of magazine everyone’s titles was either one word or very short, with exception of Dazed & Confused. So for mine I decided to have my mast head as ‘AV’ which is short for avant-garde, I decided to call my magazine this as the name speaks for itself and I feel that it was the most fitting. And then I made a selling line which reads the words ‘Music Arts Fashion Culture’ I decided on these words as I felt that those words are what my magazine represents. For my masthead I used the simple font of ‘Calibri (Body)’ as this was the most fitting font of all of them that I had found, I also made it bold so it helped it come subtly more heavy and strong.

Then for my main cover photo, I decided on this photo as it was the most striking as this what was extremely important for this cover as this is what I believe will be eye catcher for people to pick my publication off from the shelf. The code for my main cover image was that it had to be sleek if anything to fit with my house style, theme, and feel as this is the type of lifestyle that I hope my audience will have. This is also why for many reasons I do not have multiple images on main image as it doesn’t first with my style but also researching other magazines as well as doing, my own research I also found that this front cover layout was more appealing to my audience when asking ‘what type of layout would be more appealing’ a massive 59% saying ‘One cover image and minimal text’. The colours used on this issue played a massive part from the cover photo as the running colour theme throughout this issue were red, black and white, however while relating this convention Wonderland magazine don’t have set colour scheme but heavily rely on their use of font (their house style) to still make their magazine recognisable and this is what I have done as it was the colours featured in my cover photo that determined the font colour.

The cover lines which I eventually decided on were again chosen to be short and sleek, although there isn’t much to the main cover line I felt it more difficult as I had to sum up what the main feature article is about in 2 words, so I settled for ‘Complex & Visionary’. This is because the main feature article is about two collaborating artists who are going on to big things as they are launching an exhibition in Japan, so felt that these words were perfect as artists tend to be complex and of course visionary as this is their practical side of their art as well as their conceptual part. Again I kept to my house style by using the font ‘Prestige Elite Std’ which is the font that has been used throughout my magazine as this is our house style which also seems to be I-D use of font as well.

My use of white space has been made to be as little as possible by making my cover image as large as possible. The little space above her head was left as if I filled the image out to the very edge by just about fitting her on my page then it wouldn’t have worked aesthetically or photographically.

The journalist’s style of written content is extremely relaxed in the way that it has been set out in an interview. The context of the interview is very informal too as when research I-D Magazine, their interview questions were very relaxed and I liked how their questions were unconventional as they were asking their interviewees things that other conventional magazines would not ask. I think it’s important to be like this as you are then you are able to offer something different compared to what other magazines do. This also goes for the way that it has been set out, if you were to look at Vogue when they have interviews they set it out as an article which unless you have a deep interest in the person being interviewed then it can be very hard to follow, I have set mine out in the form of question for answers.





























The way that I divided my contents page up was by simply having the main subjects in sub-headings and then writing the feature titles with the page numbers. Initially I was going to have two images at the top of the page as I was closely relating my contents page to one from Dazed & Confused but decided to change it and make it my own by having just one image of the two artists features in the main article in the back ground but turning down the opacity so that the text is more visible. It was for my main feature article that was the only page which had multiple images, this was done so to illustrate the two and show them without the make-up on their faces as it was here that I illustrated the page with personal images. I based it around this image below in particular: