QUESTION 5: How did
you attract/address your audience?
My audience would buy my magazine as at the point of sale
of it being on the shelves in WH Smiths or any obscure/high end book shops or a
good newsagents; I have designed the front cover to be minimalistic and let the
image do the talking. So the image that I photographed had to be striking and
really stand out compared to other magazine shots, so I came up with the idea of
photographing my two of my friends by painting their faces. One with white
paint and the other black and then they both had the opposite colour from each
other on their faces picking out their features. I photographed them in the
studio with well thought out lighting to enhance the dramatic make-up by having
a well-lit set but with the use of clever shadows. For the cover image I angled
so that it gently lit one side of my friends face as I painted her face black
but her eye brows are white and her lips red. I tied her hair up to show the
make-up off as this is the focus of the cover and because the make-up is so
simple yet dramatic she didn’t need anything else; it also keeps in with my
minimalistic theme which I took inspiration from I-D Magazine. The way that my
cover model is looking directly into the camera lens I also think makes it so much
more striking, and it’s an amalgamation of all of these subtle but important
things all put together for this shoot which makes the cover image so
interesting as for this particular magazine there is hardly any text so it
won’t be the cover line stories or competitions which help sell and get my
magazine picked off from the shelf. My masthead that I chose would appeal to my
target audience as the there is a minimalistic colour scheme chosen with the
colours of black, white and red as these are the colours which are used on my
front cover and decided that this was going to be the running colour scheme
through this issue of AV. The font styles used were also slim lined, and again
minimal as I wanted the front cover to look striking but sophisticated at the
same time. I didn’t go for any cover lines or competitions etc. as this is not
what would appeal to my audience, funnily enough it is my friends who I
photographed for this are the type of people who I aiming this magazine to as
if they were in a shop going to buy a magazine they would walk straight past
these types of magazines with busy covers with the exception Vogue; if they
wanted gossip or news they would in fact tend to go and buy a newspaper. Also to back this up a minimalistic front
cover came on top with the results from my survey when I asked the question, ‘’for
the front cover, what type of layout would appeal to you most?’’ The answer
came out as ‘’One cover image, minimal text ‘’ with a total 53.3%.
The content and language is appealing to my target
audience as they would probably be intelligent undergraduates or post graduates
and come from at least a middle class family and speak receive pronunciation
(RP) but have all these quality’s but by still being cool and creative without
the stereotypical snobbishness and so the use of language would mirror this
style. For one thing it wouldn’t be formal written articles throughout which
look almost laborious and boring to read. The contents of my magazine feature
all things from music, fashion, art and photography as well as film and
anything which is culturally related so this could feature politics or current
affairs occasionally. My main feature article for this issue is on my friends
pretending to be a new collaborative art coupling, who are exhibiting together
in Japan and I interview them based on I-D online interviews which are really
informal and simple but I like this as every other magazine tries to squeeze
everything out of them which the people being interview probably have answered
a million times, I-D have a fresh approach. The nature of this interview is
relaxed because my target audience would possess this type of attitude which
would influence their lifestyle and comes with the use of slang.
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