D. Evaluation: Institutions,

 

 

QUESTION 3: What kind of media institution might distribute your media product and why?

 would most probably have IPC Publications to publish my magazine as there aren’t many magazines like mine that that they have with in their portfolio. When I say there aren’t any magazines like mine I meant in terms of content and audience, as the closest magazine to mine would probably have to be NME but with more focus on the art, fashion, photography and culture as a opposed to mainly just music. Condé Nast features a lot of magazines that would appear to rivals to my publication as all of their magazines are probably seen as the most popular and famous magazines as they hold the names of Vogue, GQ, Tatler, Vanity Fair and Glamour- that’s just to name a few. They also publish LOVE Magazine which has also been a key form of inspiration into my final product. Primarily getting published by Condé Nast would possibly be more fitting as it would be similar to all their other magazines that they publish as well as the target audience they aim to. However by publishing with IPC it makes sense to go with a publishing house that already competes against other massive publishing firms. If I did choose to go with a publishing house that already had similar audience then I feel that there would be less focus on the marketing of my magazine.

 A massive problem with publishing with a monster publishing house is that you can run into things such as a thing called Editorial Independence which is the freedom of the editor being able to make their own decisions without the owners of the publication being able to interfere. It is tested when for example if a magazine runs a story which may be inappropriate to the advertising clientele. And this is one thing that my magazine could face being with IPC as my publication is an art and culture magazine it possibly may feature quite controversial content depending on our current affairs and the way that AV may respond to these, but England is becoming an ever more free thinking country day by day so I think that I am keeping up the times with my magazine being able to have this possible content.

For the distribution of my magazine it is important that it gets to all corners of the country and hopefully goes across worldwide in time to come such as America especially as I think it has a market for what my magazine has to offer. To do this, this is when getting published by IPC publication would help as if I decided to go solo and self-publish my magazine I personally wouldn’t have the revenue backup to do this.

 

Because my magazine would appeal a lot to the fashion minded I think that being published by a big company is key for my magazine in the hope of it going forward, as it is increasingly difficult to keep a title going with as many as 4/500 titles failing with in their first 3 years. By going with IPC it will also give me a better revenue income as hopefully I will secure some top fashion designers such as V. Westwood, D&G, Chanel and Mulberry who would feel that my product is a suitable place to advertise but also I hope that some fitting high street chains could advertise as well like Topshop, American Apparel and Urban Outfitters as these would also appeal to my percentage of students who will read my magazine as the top end brands will possibly be slightly out of their reach but also count to be some sort of aim or dream when they do start earning a salary. These advertisers are important for a magazine as they form the mass part of the magazines revenue as well as the actual sales.

With the growing popularity of smart phones, iPads and other up and coming forms of media the use of having an online version of magazine would be beneficial for the distribution but also a cheaper way of making my magazine as this way it would cut down the cost of printing and the resources that make it. I could make an app for my publication as this is again another form that is growing massively, plus it would also fit in with my audience and their supposed lifestyle, these are a few of many means of synergy.