C. Evaluation: Representation,

My media product represents particular social groups by putting together things that I believe my audience are interested in, I also found out the specifics by carrying out a survey. I have represented the things which my audiences are interested in by featuring the things mentioned in the survey, such as Music, Art, Photography and Fashion. Sport also came out with in the top 5 but I decided not to include this as it didn’t fit in with the theme of my magazine as it it is a culture magazine and I felt that this it would be something that this social group would not look for in a culture magazine. I would say that my magazine is intended for an indie style group, but when I say this I think the idea of ‘indie’ has changed so much with the new stereotype of ‘hipster’ which I would say was more appropriate as they will usually be more pretentious and like to seem intellectual but cool and arty at the same time. This social group usually loves to drink coffee/tea, have a smoke and visit vintage stores to find the most original piece of clothing they can- my aim for this magazine is to give the hipsters inspiration, educate and be almost a staple in their outfit, a magazine that they would on purpose have on the table in a cute coffee shop, almost like a staple. So in my magazine which has taken inspiration from I-D Magazine, I have included a balance of music but features and interviews from more obscure bands and artists as this is what hipsters are in search of. My magazine is probably aimed for towards females but could also appeal to the male market if one of the issues were to have something that specifically appeals to them. I have represented them by the style and the nature of the photographs used for my magazine as they are put together, thought out, different and hopefully catch the eye of the consumer but also after being read it would also have the purpose of being loved and used again by being stuck up on the walls of my target audience. The choice of langue I have used in Avant-Garde is quite relaxed and simple although the ordering and some of the words and phrases used could be thought of as different and witty, but still understandable but not boring or bordering being too simple to read. I also had the same concept for the font, throughout the magazine which looks as if it’s been typewritten which fits in well with the artsy feel I’m going for as well as being heavily influenced from my model magazine I-D. The colours used for this issue won’t be the same all the time it will depend on the cover photo but the red, white and black all suited each other and so this theme carried on throughout my product while at the same time also having a reference to Q Magazine. I have in a way reinforced a stereotype by not including mainstream interests as this is not what my social group would be interested in, they are on the look for new so my features slightly lean towards music a little more heavily and these do not include mainstream artists although some mainstream powerhouses such as Beyoncé, Kanye West, Lady Gaga are thought to be icons and to a hipster group these would be acceptable to include occasionally in feature articles. I have also possibly tested the stereotype by containing some interviews and features with top fashion houses as the aimed social group probably wouldn’t initially look to buy their clothes it acts as inspiration and desire.